The face of retail is changing, with more and more retailers now looking to innovative new technologies to help increase sales conversion, reduce time at tills, and generally improve overall customer experience and engagement.
Mobile technology, for example, is massively on the rise, with devices like iPad now ubiquitous amongst consumers, who expect that level of engagement from retailers too. So they're having to think about how to integrate these technologies both in-store and at headquarters too.
To find out more about the challenges retailers are facing, and what they really want from technology, LightSpeed (who create clever point of sale and ecommerce solutions for retailers), posed a few questions to their customers. The Lightspeed Annual Retail Tech Forecast 2014 (downloadable by clicking on the image below) from earlier this year polled 640 small to medium-sized businesses from across the globe about their retail technology buying habits, from clothing and apparel stores to home and garden retailers.
Download Lightspeed's Annual Retail Tech Forecast 2014
The ultimate takeaway from the survey, it seems, is that retailers want "innovative inventory management and predictive analytics solutions above all else." Of the biggest inventory challenges, keeping inventory stocked without over-ordering topped the list with 47% of respondents (single site, 35% multi-site location), salespeople's lack of inventory knowledge in second (24%, 23%), then keeping checkout lines short (11%, 7%) and tracking inventory across stores (10%, 28%).
eCommerce and mobile technology forecasts
Being iPad nuts, we were particularly interested in seeing what impact mobile devices were having in-store, as POS or kiosk systems. According to the survey, 80% of those retailers who currently use mobile devices in-store report that they have increased sales, and apparently there's a massive upward spike of uptake predicted by the end of 2014 too, with the percentage of retailers using tablets, smartphones and other mobile devices in-store expected to double.
You can check out the full lot of survey results by downloading LightSpeed's Annual Retail Tech Forecast 2014 here, but we've picked out a few more choice cuts for you to skim over below...
- 43% of respondents want to improve the customer experience using mobile checkout; 34% want to improve mobile inventory lookup.
- 54% of retailers derive 1-10% of their total sales from eCommerce on the web.
- 38% of those retailers currently offer eCommerce, while 38% plan to offer eCommerce in the future (that's a whopping 100% increase...).
Get your very own bespoke app
One of the best ways for retailers to get the most out of mobile tech is with a bespoke app, and we're ideally placed to help. If, for example, you're looking at getting your own app, and have salespeople out on the road and conducting meetings, we offer our free b7 app and iPad trial scheme, designed to improve field operations and make your team more productive and better equipped.
If you're looking for something more specific to you, while also reducing costs, then talk to us about developing your own bespoke app. We recently worked with Welcome Furniture to develop their own custom app, and they've since seen a massive £130,000 saving per annum on logistics purely because of the app.
Find out more about the b7 programme, and how we can help you get the most out of iPad, by giving our team a call on 03332 409 306 or emailing b7@Jigsaw24.com. For all the latest news and tips, follow @WeAreJigsaw24 on Twitter or 'Like' us on Facebook.