We decided to take a look at Adobe Spark and try out some of the great features for creating video, web and graphic content. Our very own designer Simon Curd put it to the test in a live video, check it out on our Facebook page.
If you’re subscribed to Adobe Creative Cloud, and regularly use more than one of the industry standard apps such as Photoshop or Illustrator, it makes financial sense to subscribe to the full suite of Creative Cloud apps. With this, you not only get access to the programs you want, but you also have access to the full range of creative apps Adobe are continuously releasing and updating. As full Creative Cloud subscribers, your creative team can take time to experiment with the additional apps and learn new skills, without any additional costs from Adobe for using the software.
Apps like Snapchat and Instagram have pioneered ‘stories’ features, and allow you add text, interactive graphics and more to pictures and videos. Adobe Spark allows you to create appealing visual content, without any specialist coding skills, and upload it to any of your social media feeds. It’s an accessible, risk-free way of trying out new avenues of marketing, without a significant time or financial investment.
The expanded professional version of Adobe Spark, available exclusively on the Creative Cloud, allows you to create dynamic graphics, beautiful web pages and compelling video stories, all with your own branding. All of which puts you in a great position to take advantage of social trends, using an app and workflow you’re already familiar with.
Our copywriter and social media expert Shariff says, “When creating artwork for social media campaigns, jobs typically need to be booked in for a designer to create artwork in Illustrator or Photoshop, along with some words from a copywriter. This would then need to go through approvals, then be sent to the social media person to be posted and set up as a campaign. Whereas with Spark, I could quickly create, say, a social story for Instagram directly in the Adobe Spark app and post to social media myself.”
Think Adobe Spark can help you? Then take a look at our video tutorial and see how to make a social media graphic and share it on Instagram, all in less than 10 minutes! You can view the video on our Facebook page, or on YouTube. If you want to see what the creative community has made, take a look at some of the examples on the Adobe Spark page.
Get in touch by email adobe@jigsaw24.com, or call 03332 409 306. For all the latest news, products and events, follow us on Twitter @WeAreJigsaw24 or 'like' us on Facebook.
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